Juices and smoothies are increasingly popular health drinks, with the market growing at over 11% year on year. As the sector develops and companies innovate, there’s a lot of new technology being introduced that makes claims to be healthier than previous methods. With so much fast-paced and conflicting information, it can be tricky to work out exactly which claims are accurate and which are exaggerated. So we thought we’d clear up some of the confusion around juices so you can decide for yourself which is better…
The way that juice is manufactured and stored can have a huge impact on its nutrient-density. Most companies use one of two methods to create juice: cold-pressed or centrifugal. Let’s look at both in more detail…
Centrifugal juicers have a blade that spins super-fast to extract juice from fresh produce. It’s quick and easy, which is why many juice bars prefer to use this method. However there is a downside too – when the blade spins quickly it generates heat, which can damage or destroy vitamins, minerals, and enzymes. Air is also forced in during the process which means oxidation starts to occur much earlier, which also degrades the nutrient quality.
Neither of these things are bad for you, nor do they make the juice unhealthy, but they do compromise its nutrition. You may think you’re consuming the equivalent goodness of the fresh ingredients, but they’ve actually lost some of their nutrients in the juicing process.
Cold-pressed juicers have a hydraulic press and slow pulverizer that extract juice from fresh produce. This method doesn’t generate any heat, so all these lovely nutrients remain intact for you to digest. It’s also been suggested that they extract a higher volume of the enzymes too, but we haven’t seen any definitive research on that yet. But overall it’s likely that you’ll consume and absorb more nutrients from cold-pressed juice than the traditional variety.
Vitamin C in particular is sensitive to heat and light, so cold-pressed juicing helps to ensure you get more of it. Oranges, strawberries, and berries are all high in this antioxidant, so it’s important to prepare juices that contain these ingredients using the most appropriate method.
What About Shop-Bought Juices?
Shop – bought juices can be hit and miss. Some are made using the cold-pressed method, but most are mass-produced in ways that put profits ahead of health. Many have additional sugar or sweeteners added to them, sometimes containing more than a can of Coke! Consuming high levels of free sugars in beverages like this has been linked to type 2 diabetes and obesity, so it’s best to steer clear. They also add other artificial flavorings and preservatives to make it last longer. But these preservatives don’t extend the life of the nutrients, only the taste.
With shop-bought juices it’s best to read the label carefully. Clever marketing by manufacturers can mislead you into thinking a product is healthy, but the nutrition labels never lie. If you see any ingredients that aren’t fruits or vegetables, then avoid it.
Try Our Juices For Yourself
Did you know that we have a full-service juice bar at our Downtown Location in Financial District? It serves delicious and nutritious beverages, as well as healthy food to support your fitness efforts. Our pre and post workout shakes are customized to accommodate your workout for the day. And of course you can enjoy our cold-pressed juices, which are 100% raw, natural, and made on site.
Best of all, if you buy 3 then you get 1 free. So why not pick up a round of healthy juices for your colleagues too?
They’re sure to satisfy your taste buds as well as your health needs – here are a few of our in-house favorites…
- Complete Green Cold-Pressed Juice – Made with green apple, cucumber, kale, celery, and spinach.
- Cashew Milk – Raw cashews, filtered water, agave nectar, cinnamon and vanilla extract.
- Fruit with Kick Cold – Pressed Juice – Red apple, pineapple, lemon and ginger for a spicy kick.
All our cold-pressed juices are 100% raw and made on the premises. We also offer a range of CompleteBody Cleanses to kickstart your health journey. These cleanses are designed to transform your eating habits, without leaving you feeling hungry or deprived. Some of the most popular are…
- Beginner Cleanse – Designed for the absolute beginner, this cleanse includes Complete Green, Citrus, Fruit with Kick, Zinger, Complete Green and Cashew Milk.
- Energize and Alkalize Cleanse – Fuels the body with pure energy. The ingredients will help to alkalize your body, boost metabolism, and support your immune system.
- Strong and Healthy Cleanse – Pure source of B, C and E vitamins; plus magnesium, copper, calcium, iron, potassium, selenium, zinc, and protein.
Check out our menu and explore our selection of appetizing juices and smoothies today.